Tuesday, December 19, 2006

Science and Scent

Scientific American recently ran an item about the fragrance industry in its humor column. They reported a new men's cologne called "Driven," which has New York Yankee baseball star Derek Jeter as its inspiration (it's the scent that says "I'm not stopping at second base"). The article goes on to speculate about what kinds of colognes scientists would inspire:

Isaac Newton's "Gravitas"
Ingredients: Fresh-cut grass, royal mint and, of course, apple spice.
Slogan: For the man who likes his heavenly bodies as far away as possible.

Alessandro Volta's "Charge"
Ingredients: Cat hair, amber, balloons.
Slogan: Make sparks fly.

Socrates' "Philosophy"
Ingredients: Olive oil, feta cheese, traces of hemlock.
Slogan: You fill me with... questions.

Albert Einstein's "Continuum" (undoubtedly to be renamed "Relativity" after disappointing early sales)
Ingredients: Thyme
Slogan: The faster you go, the shorter you get

Stephen Hawking's "Universe"
Ingredients: Everything
Slogan: You don't have to understand it.

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